martinopia.com » Gadgets http://www.martinopia.com think martinopia! Wed, 25 Jan 2012 14:57:58 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Handkerchiefs vs Toilet Paper http://www.martinopia.com/2009/07/09/handkerchiefs-vs-toilet-paper/ http://www.martinopia.com/2009/07/09/handkerchiefs-vs-toilet-paper/#comments Thu, 09 Jul 2009 17:54:21 +0000 martinopia http://www.martinopia.com/?p=119 There are a lot of situations where expanding a brand to new products in even completely new markets makes sense. I have no problems at all with Porsche Design sunglasses (although I prefer my Ray Ban glasses ;-) , McLaren polo shirts or even with Snickers ice cream (which is disgusting btw, just for the sake of the brand expanding idea). But there are things which just don’t work together.

To illustrate my argument here a short introduction into human anatomy:

marketingforbeginners.jpg

The fact that our nose is the organ for smelling does not mean that we do like all kind of smells. That’s exactly why Tempo chose menthol, camomile and aloe and not the typical toilet flavor for its handkerchiefs. And toilet paper is indeed heavily connected to exactly that kind of flavor. And that’s perhaps the last thing I’d like to have near my nose.

But that’s exactly what Tempo did when they launched a new toilet paper with the same brand as their famous handkerchiefs. A perfect example of how not to do brand expanding. Personally I give them 2 years at the most till the Tempo toilet paper will be history.

]]> http://www.martinopia.com/2009/07/09/handkerchiefs-vs-toilet-paper/feed/ 0 MMS, copy/paste, landscape Mail and Notes syncing comes to the iPhone http://www.martinopia.com/2009/03/17/mms-copypaste-landscape-mail-and-notes-syncing-comes-to-the-iphone/ http://www.martinopia.com/2009/03/17/mms-copypaste-landscape-mail-and-notes-syncing-comes-to-the-iphone/#comments Tue, 17 Mar 2009 18:46:51 +0000 martinopia http://www.martinopia.com/?p=99 Great news for iPhone fans – Apple today announced its new iPhone 3 OS with a lot of new features a lot of iPhone enthusiasts have been waiting for:

- MMS support
- copy/paste
- landscape mode for Mail/SMS editing
- Google calendar sync
- Notes sync
- Push notifications
- Multitasking
- and soooo much more

Very nice news: the upgrade will be freely available to existing iPhone 3G users – and 9.99USD for iPod Touch owners. That’s great news – can’t wait to install the upgrade on my iPhone!

Source: Live coverage from MacRumors

]]> http://www.martinopia.com/2009/03/17/mms-copypaste-landscape-mail-and-notes-syncing-comes-to-the-iphone/feed/ 0 Apple Store Zürich, Bahnhofstrasse http://www.martinopia.com/2009/02/23/apple-store-zurich-bahnhofstrasse/ http://www.martinopia.com/2009/02/23/apple-store-zurich-bahnhofstrasse/#comments Mon, 23 Feb 2009 13:39:57 +0000 martinopia http://www.martinopia.com/?p=85 For all Zurich based Apple enthusiasts I posted s snapshot I did this Saturday from the construction work of the Apple Store in the Manor building on the Bahnhofstrasse in Zurich:

Apple Store Zürich Bahnhofstrasse


Let’s hope that they push working on the store even further – I’d love to buy my next Apple stuff in a “real” Apple store instead of Dataquest ;-)

]]> http://www.martinopia.com/2009/02/23/apple-store-zurich-bahnhofstrasse/feed/ 0 Let’s improve our iPhones: vote now http://www.martinopia.com/2008/09/17/lets-improve-our-iphones-vote-now/ http://www.martinopia.com/2008/09/17/lets-improve-our-iphones-vote-now/#comments Wed, 17 Sep 2008 08:03:46 +0000 martinopia http://martinopia.com/blog/2008/09/17/lets-improve-our-iphones-vote-now/ If you like your iPhone as well but the autocorrection makes you feel crazy as it does to me then it’s time to act now: sign the disable-the-autocorrection-online-petition.

Perhaps the swiss way of solving problems by democracy helps making the iPhone an even better device – without autocorrection ;-)

]]> http://www.martinopia.com/2008/09/17/lets-improve-our-iphones-vote-now/feed/ 0 Mac vs PC http://www.martinopia.com/2007/04/17/mac-vs-pc/ http://www.martinopia.com/2007/04/17/mac-vs-pc/#comments Tue, 17 Apr 2007 21:35:20 +0000 martinopia http://martinopia.com/blog/2007/04/17/mac-vs-pc/ Die Get-a-Mac-Kampagne wird immer besser… wie ich erst vor kurzem erfahren habe, gibt es neben der US-Version auch eine mit anderen Schauspielern produzierte UK-Variante!

Bloss schade, dass Leopard nun in den Oktober verschoben wurde, sonst könnte ich wohl nicht mehr widerstehen….

]]> http://www.martinopia.com/2007/04/17/mac-vs-pc/feed/ 0 Fast wie Weihnachten: das iPhone kommt http://www.martinopia.com/2006/12/04/fast-wie-weihnachten-das-iphone-kommt/ http://www.martinopia.com/2006/12/04/fast-wie-weihnachten-das-iphone-kommt/#comments Mon, 04 Dec 2006 17:43:44 +0000 martinopia http://martinopia.com/blog/2006/12/04/fast-wie-weihnachten-das-iphone-kommt/ Die Vorfreude ist bekanntlich die schönste Freude – und für wenig gilt das mehr als für Ankündigungen und Gerüchte rund um Apple. Was schon seit Jahren als Gerücht herumgereicht wird scheint nun aber voraussichtlich zur Macexpo im Januar 07 wirklich Realität zu werden: ein iPod zum telefonieren. Wie das Ganze aussehen könnte, zeigen die Skizzen des Patentantrages von Apple:

iPhone
Quelle: heise.de

Die Indizien für einen baldigen Launch sind dieses Mal wirklich sehr stichhaltig und die Gerüchte auf Appleinsider und Thinksecret überschlagen sich in den letzten Tagen und Wochen und werden immer glaubwürdiger. So sind neben dem Produktionspartner, der die Geräte herstellen wird, auch bereits Details zu Ausstattungsvarianten (4GB und 8GB, separate Batterien für Telefon und Musicplayer, sowie “neue Features”) und Retailpreise (ab 249USD) durchgesickert.

Ich kann es auf jeden Fall kaum erwarten, den iPod zu Hause lassen zu können und nur noch ein Gerät mittragen zu müssen und freue mich wie ein Kind auf das neue iPhone.

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